Nearly two-thirds of consumers looking for information about annuities turned to the Internet, a LIMRA study released Wednesday found. The fact that people use the Internet to search for information is hardly earth-shattering, but LIMRA did find that the Internet is becoming a more valuable source in consumers’ eyes than it has been. In fact, while the Internet is gaining in value to consumers as a source of insurance information, insurance professionals are becoming less valuable to consumers.

 

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