The Center for Audit Quality, Washington, D.C., is debuting a video to support an investor education campaign that aims to raise public awareness about financial reporting requirements and laws that protect investors.
The 3-and-a-half minute video uses a “film noir” setting to introduce those with key responsibilities in the financial reporting system, including:
—Ledger Lines, an external auditor with a granite chin;
—Lotta Charts, a CFO and a whiz with the books;
—Indy Pendent, the chair of the independent audit committee and a man of integrity;
—Ida Figures, an internal auditor who’s tough on the numbers; and
—Johnny Law, the cop on the beat who makes sure that everyone is playing by the rules.
The Web site serves as the home of the investor education campaign and features “Ledger’s Links,” additional information for investors, including The Guide to Public Company Auditing, “Did You Know?” facts about the audit process, and other CAQ resources. The video is also available on social media channels YouTube, Facebook and Twitter.
Separately, Great-West Retirement Services, Greenwood Village, Colo., is endeavoring to raise public awareness about the importance of saving for retirement through an educational campaign to support National Save for Retirement Week, Oct. 16-22.
The campaign, titled “Celebrate Saving,” includes a poster, flier and email to:
—Promote the benefits of tax-deferred saving through an employer-sponsored plan;
—Encourage consolidating retirement accounts to simplify savings strategies;
—Show how increased contributions can potentially lead to more retirement income; and
—Increase awareness of catch-up contribution opportunities
Great-West Retirement Services also added a banner on its participant website that links to an interactive animation highlighting these points and allowing viewers to learn more about these key elements of the retirement saving process.
Americans have more than 148 million accounts in employer-sponsored defined contribution plans, representing more than $4.5 trillion in assets, according to the SPARK Marketplace Update.