Kristin McDaniel has accepted the position of chief marketing executive at Royal Neighbors of America.

In her new role, she will be responsible for articulating Royal Neighbors’ vision and mission; establishing marketing goals, plans and policies; and directing and executing corporate marketing plans.

McDaniel has a bachelor’s degree in communications/media from DePaul University and a master’s in integrated marketing from Northwestern University. She has previously worked for Allstate Insurance, Bank of America and DraftFCB.

McDaniel is a member of both the Royal Neighbors Foundation Board of Directors and the American Marketing Association.

“Kristin will be a very strong addition to our leadership team,” says Cynthia Tidwell, Royal Neighbors president and CEO. “Her vision, experience and enthusiasm will enhance our marketing initiatives and help Royal Neighbors continue on its path of strategic growth and brand awareness.”