If you’ve lost an appreciation for the art of conversation, it’s time to re-open that door. Behind it are stronger relationships, more opportunities and a more satisfying way of living. When you focus your efforts on having great conversations every day, you see great things start to fall into place. Here are three reasons why.

It’s a great way to invest in others. Have you ever been around someone who just wants to listen to you, someone who is truly interested in you? You might not find them often, but when you do, they stick out. When you speak with someone and listen to what they have to say, you show you value them.

You don’t have to be the most outgoing person in the room. The only requirements are you be authentic and show you value what the other person has to say. You don’t have to say anything profound. You don’t have to impress people with your every word. You simply have to participate, actively listen, and be open and honest in what you say.

It makes life better. You might appreciate that your boss complimented you on a job well done in an email she sent you, but will you remember that email a couple of days from now? In a week or a month? Probably not. But what if she made the effort to tell you in person, and then struck up a conversation with you about your thoughts on improving the company? Conversations allow us to show our value to one another and to show that we value one another.

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Maribeth Kuzmeski is the founder of Red Zone Marketing LLC, which consults to Fortune 500 firms on strategic marketing planning and business growth. Kuzmeski has personally consulted with CEOs, entrepreneurs and professionals. For more information, go to www.redzonemarketing.com.