A recent survey from Schwab Charitable on charitable giving found:

  • Wealthy Americans give 8 – 10 percent of annual income to charity, compared with 2 percent for the average American.
  • “Triggering” events, including a stock transfer to a charity, a mention of non-profit work or an invitation to a charity event enable the discussion of charitable planning and giving.
  • The majority of advisors have assisted clients with gifts to charity, including donor-advised funds and charitable trusts.
  • Clients expect financial advisors to play an increasing role in their charitable panning and giving.