Fidelity Investments announced Oct. 23 that it will make a new wealth management platform available to its affiliated RIAs that integrates Siebel On Demand CRM, the Advent portfolio management application, and NaviPlan financial planning software. Called Fidelity WealthCentral, the platform is moving now into a pilot program, and is scheduled to be rolled out to its Fidelity Institutional Wealth Services clients by year-end 2008, according to FIWS president Jack Callahan.

WealthCentral, Callahan says, “is a single, integrated, Web-based platform that we think will drive efficiency in the front and back office, and will help advisors grow their business and service their clients more efficiently.” Under previously announced enhancements, the Siebel and NaviPlan integration is already in pilot under previous agreements through Fidelity’s current platform, Advisor Channel, which will be phased out as WealthCentral is introduced. Advent’s participation was ensured through an agreement reached just last week, Callahan says.

The specific cost to advisors of WealthCentral was not announced, but Callahan said pricing will be assessed on a per-account basis.