Insurers, insurance groups, and other financial services companies and groups are trying to use the calendar to get Americans to save for the future.

The National Association of Government Defined Contribution Administrators Inc., Lexington, Ky., a group that represents sponsors of 403(b) plans and other defined contribution plans for public employees, will start National Save for Retirement Week Oct. 21.

The NAGDCA is asking local and national public, and private and federal employers to promote the benefits of saving for retirement and to encourage their employees to take full advantage of their employer-sponsored plans.

NAGDCA is encouraging employers and others to use the brochures and other materials it has posted at Document Link

Nationwide Financial Services Inc., Columbus, Ohio, is asking employers, retirement plan advisors and others to observe the week by encouraging employees to use its online planning tools, such as a retirement readiness test at Document Link and a communications advice site at Document Link

Meanwhile, another organization, the National Retirement Planning Coalition, Washington, a group that includes many insurance organizations, says it will be bringing back Ben Stein, a columnist and the former host of the Comedy Central show “Win Ben Stein’s Money” as the principal spokesperson for the 2007 National Retirement Planning Week, which will start Nov. 12.

“Because many of us will live well into our 90s, you have to make sure you have enough retirement income to last as long as you do,” Stein says in a statement about the retirement planning education campaign. “It would be disastrous to run out of money half-way into your retirement.”

The planning week coalition has posted information about its activities at Document Link