Assurant Health has started selling its RightStart individual medical insurance product in Oklahoma.[@@]

Assurant Health, Milwaukee, has designed the RightStart policy for consumers who want conventional medical coverage at the lowest possible price.

Assurant Health, a unit of Assurant Inc., New York, keeps the cost of the coverage down by using features such as relatively high coinsurance rates for routine medical expenses and, in some cases, relatively low maximum benefit limits.