NEW YORK (HedgeWorld.com)–Alternative Asset Advisors, the fund of funds division of Swiss bank SYZ & Co., added several people to its marketing and sales force, to cover regions that the firm previously did not focus on.
Andr? Bachmann was named senior vice-president to 3A’s Zurich sales team, to enhance its presence in the German-speaking part of Switzerland, Germany and Austria. Karin Urweider is another newcomer to the group. As assistant vice president, she will work on sales and marketing in the same territory.
In addition, S?bastian Plusa joined SYZ’s unit in Geneva to lead sales efforts aimed at institutional and high-net-worth investors in Scandinavia, Benelux and central Europe.
Previously, he was employed by Deutsche Bank and Barep, the alternative investment arm of Soci?t? G?n?rale, where he focused on Nordic and central European institutional investors.
Mr. Bachmann’s past positions include vice president at Credit Suisse and general manager at Invesco Switzerland. Ms. Urweider has worked for Lombard Odier Darier Hentsch & Cie in Zurich as marketer to German financial intermediaries.
SYZ plans to develop a European-wide presence. It already has a business in Italy, Milan-based Albertini Syz Investimenti Alternativi and, in May this year, joined forces with Warburg Invest to supply alternative products in Germany .
“These new international hirings will provide increased access to institutional, high-net-worth and retail investors in a number of geographies of increasing importance to 3A,” commented 3A chief executive Tony Morrongiello, in a statement.
“As investor interest in hedge funds continues to grow, we are likewise increasing our specialist alternative asset sales and marketing team by adding people with strong and extensive track records, ready to meet the requirements of an increasingly sophisticated investor base,” he added.
He noted that there is wide variation in returns among hedge funds and that ALTIN, a fund of funds managed by 3A and listed on the London and Swiss exchanges, has delivered a return of 8.75% for the year as of Nov. 12, outperforming commonly used hedge fund indexes.
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