Fighting Low-Health Care Literacy: Why Education Matters

Date: Wednesday, May 3, 2017
Time: 3pm ET | 12pm PT
Cost: Free

Sponsored By:


Only 12 percent of adults have proficient health literacy, which means your clients and their employees likely struggle with understanding their benefits. Additionally, low-health care literacy costs the U.S. economy an estimated $106 billion to $238 billion each year, representing between 7 and 17 percent of all personal health care expenditures. Lack of understanding about benefits terminology and plans creates problems for brokers, their employer clients, and consumers. Helping your clients educate their employees can boost engagement and help all parties reach the best outcomes with the best value.

Join this complimentary webcast to understand how to better connect with consumers so you can develop high-value packages that work for both sponsors and beneficiaries and learn how to help your clients meet the challenge of fulfilling employee needs and expectations. This webcast will also give you an overview of why health literacy matters to you and your clients as experts discuss:

  • The negative effects of low health literacy on employees

  • The impact employees’ lack of financial health has on companies

  • How health care "consumerism" is and isn't working

  • How benefits professionals can make a difference in this challenging environment

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Featured Speaker


SkilesElizabeth Halkos
Chief Operating Officer
Purchasing Power

Elizabeth is the COO for Purchasing Power, a company that runs employee purchase benefit programs. There, she’s responsible for all customer-facing operations serving brokers, clients and the end consumer, including sales, account management, client services and customer servce and opreations, as well as cirpoorate marketing and public relations. She was [previously CRO, CMO, VP of sales and marketing, and director of product marketing at Purchasing Power.



N170203B                                                                                                          EXP 4/18

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