Social Media Good for Clients, Advisors
Social Media Is Key to Humanizing Financial Services: SIFMA Seminar
Helping investors is "sexy," and social media helps build trust, execs from Facebook, LinkedIn and Hearsay Social said at a SIFMA seminar.
Where the Clients Are: Facebook
Almost three-quarters of DC plan participants use Facebook, Spectrem found—and usage varies only slightly by age.
Social Media Is for Marketing, Not Socializing: Execs
For John Jenkins, president and CEO of Asset Preservation Strategies, and Josh Gilliam, managing director of Gilliam, Mease & Associates, social media is a marketing and branding tool, rather than a way to interact with clients and prospects.
Financial Services Firms Use Social Media to Build Targeted Online Presence
A report from Corporate Insight released Wednesday found that not only are financial services firms using Facebook and Twitter, but they are maintaining multiple profiles on those networks.
Social Media Use Among Asset Managers Takes 'Giant Leap,' Cerulli Finds
Asset managers have shown a “giant leap forward” in their “adoption and implementation” of social media since last year, a new report by Cerulli Associates has found.