Don’t Fear Social Media, Advisors Say
The “fear” over social media use has been “ridiculously overblown,” advisor, blogger and Twitterphile Michael Kitces told advisors at Schwab’s IMPACT conference, held in mid-November in Washington.
What Social Media Marketing Can Do For You, and How to Get Started
Advisors who see social media as a gimmick should reconsider its importance to their marketing plan.
Why Advisors Should Tweet About That Kayaking Trip
Financial services marketing expert Pat Allen warns that a client-advisor relationship based strictly on performance is easy to replace. That's where social media comes in.