10 Super Bowl TV Ads to Watch For
With 110 million viewers expected to Watch Super Bowl XLIX on Sunday, the best marketers in the world are pulling out all the stops.
Don’t Fear Social Media, Advisors Say
The “fear” over social media use has been “ridiculously overblown,” advisor, blogger and Twitterphile Michael Kitces told advisors at Schwab’s IMPACT conference, held in mid-November in Washington.
What Social Media Marketing Can Do For You, and How to Get Started
Advisors who see social media as a gimmick should reconsider its importance to their marketing plan.
Why Advisors Should Tweet About That Kayaking Trip
Financial services marketing expert Pat Allen warns that a client-advisor relationship based strictly on performance is easy to replace. That's where social media comes in.