Social Media No Longer an Afterthought for Advisors: Putnam
Putnam survey finds 81% of advisors using social media, and 79% report getting new clients, with average assets gained of $4.6 million.
5 Ways Social Media Can Keep You in Front of Prospects, Clients
Social media can help your firm attract and retain customers as well as create a buzz about your products and services.
RIAs, Get With It: Here Comes ‘Generation Now’
Controlling $3.5 trillion in investable assets, the next generation of investors is looking for something different from their advisors, says Schwab’s Bernie Clark.
Marketers Not Sure Social Media Really Works
Marketing executives are struggling to show the value of their social media marketing, according to a survey by a Duke professor.
5 Big Security Risks for HNW Families
Shady characters are finding an increasing number of ways to get at HNW families’ money, thanks in many cases to rapidly changing technology. Here's how to protect those clients.
5 Tips to Help Advisors Use Pinterest, a ‘Virtual Pinboard’
If Facebook and Twitter aren’t enough, there’s a new social media platform that may help advisors with their marketing campaigns.
Asset Managers Turn to Digital Marketing
Asset managers are using digital marketing techniques that include such things as microsites, social media, and mobile apps in order to make inroads with RIAs, according to a new report from Financial Research Corp.