How to Succeed at Referrals (Without Even Asking)
Why don’t we do a better job of generating referrals? Marketing coach Stephen Wershing thinks we’re not going about it the right way.
Julie Littlechild: The 2012 IA 25 Extended Profile
At advisor conferences, where she is a popular speaker, and in conversations around the industry, Littlechild and her cogent research are mentioned constantly.
The 2012 IA 25
Some people ride a wave and some people, like the honorees of the 10th annual IA 25, create a wave.
Special Report: The 2012 IA 25
Throughout the rest of April and May, we’ll be publishing extended versions of each profile, including exclusive interviews, on AdvisorOne.
How Are We Doing?
All too often we think the advisory process is going really well, when in actuality the client doesn’t feel heard or understood and is dissatisfied with the way things are proceeding.
Blair, Gross, Other Experts Weigh in on Euro Tumult and Anti-Wall Street Protests
Former British Prime Minister Tony Blair said the resolution of today’s global economic and financial challenges could get derailed by short-term political thinking, though he remains optimistic that leaders can address long-term issues. Blair spoke Nov. 2 to about 2,100 financial advisors and about 2,000 other guests as the keynote...
Schwab Recognizes Top Advisors, Firms at Impact 2011
The company also donated $45,000 to charity on behalf of the recognized advisors.
Why Asking for Referrals Is Not a Best Practice
Across the board, advisors with $100 million or more ask for referrals less than other advisors
Julie Littlechild, Advisor Impact; The Extended 2011 IA 25 Profile
To be counted among the most successful firms, advisors have to focus on understanding and building enterprise value.
FPA Retreat: Littlechild Offers Research on Referral Strategies That Work
For one thing, says Julie Littlechild of Advisor Impact, don’t confuse perceived client loyalty with a willingness to provide referrals.