For Advisors, Social Media Is ‘Social Capital’: ASPPA 401(k) Summit
LinkedIn specifically, and social media overall, is a way to attract and retain clients at a low cost, said the panel that included Dr. Bruce Johnston, president and CEO of Advisolocity.
No So Fast, Advisors: Get Social Media Right, Rather Than First
Better technology is good. But using it effectively is another matter.
Those Under-50 Clients: Goldmine or Just the Shaft?
A Cisco study on tech use by and advice preference of younger investors shows the opportunity, and danger, they pose for independent advisors.
WienerGate II: More Advice From the Bleeding Edge
Bruce Johnston posted an informative comment to my last blog, “The Social Media Lessons for Advisors from Rep. Wiener’s Problems.” As Bruce is one of the most knowledgeable people on the planet when it comes to financial advisors using social media, I gave him a call to find out more...