5 Tips for Effective Social Media Strategy
Social media was once an “experimental communication tool used by a few forward‐thinking firms” in finance. Now it's a critical part of reaching clients.
Financial Services Firms Use Social Media to Build Targeted Online Presence
A report from Corporate Insight released Wednesday found that not only are financial services firms using Facebook and Twitter, but they are maintaining multiple profiles on those networks.
High-Net-Worth Clients: To Friend or to Tweet?
Millionaires prefer Facebook, so why are financial services firms flocking to Twitter?
Twitter Tops Facebook Among Financial Services Firms
Financial services firms are turning to social media in ever-increasing numbers as a means of keeping in touch with clients, but even as the Web creates more interrelationships, the social medium of choice has become Twitter rather than Facebook.