Double Think: Winning the Battle Over Your Clients’ Two Brains
It’s impossible to read minds, but an understanding of how people’s brains work can help you better serve clients.
More Food for Thought: Your Brain Behavior Reading List
Check out more literature about brain behavior
Investment Decisions: Men’s Brains Are From Mars, Women’s Are From Venus
Financial decision-making is also influenced by gender differences, according to psychology professor Paul Greenberg.
This Is Your Client’s Brain on Finance
Neuroscience can help us understand which advising strategies are most likely to succeed and why the most rational plan isn’t always the most effective.
Investing and the Aging Brain: ‘What Do I Do When I Get Stupid?’
Financial decision-making ability peaks in middle age. Plan accordingly.
When a Client Is of Two Minds on Risk
Client risk tolerance is probably the single most difficult factor for a financial professional to measure and address.
Both Sides Now: Using All of Your Brain to Make Good Decisions
Successful investing, says Jason Apollo Voss, is as much an intuitive, creative process as it is a product of linear, analytical thinking. Only when processes from both sides of the brain are properly combined can we make good decisions.