One simple trick for writing great marketing emails
Writing marketing copy or emails may be one of the most challenging tasks you’ll encounter as an insurance agent or financial advisor. Here's a trick to make your writing more easygoing and unique.
Pru hopes short films will win consumers’ hearts
The insurer asked four artists to bring the stories of loss of loved ones to life through art.
When new and improved actually isn’t
How can something be both "new" and "improved"? It can't.
Why companies can’t get marketing right
An unfocused marketing approach is unlikely to turn prospective buyers into believers.
The best marketing ideas for now: Part 2
The more you know about people with whom you're networking, the better you'll be at talking about your business in a way that matters to them.
Measuring your firm’s capabilities: 5 questions to ask
If you answer no to any of these 5 questions, then it may be time to hire or outsource talent to fill capability gaps before doing anything with the optics of innovation.
How to market with dignity
The reason you see a lot of bad marketing is because good marketing is frankly hard to do.
5 email missteps every online marketer MUST know
When executed properly, email marketing can grow a business in a very strategic and calculated manner.
Building a practice the 2016 way (one person at a time)
Thinking in singularity versus plurality is a major key to having a successful business, writes Gail Goodman.
ACA exchange pays 50 cents per 1,000 Facebook views
Nevada's ACA exchange board posts marketing benchmarking news you can use.