Great American Reaches Out Through Photos
The company asked its annuity holders to show how they "live their lives great."
Are You on the Seminar Hamster Wheel?
You should invite people who have more in common than a need to eat.
One simple trick for writing great marketing emails
Writing marketing copy or emails may be one of the most challenging tasks you’ll encounter as an insurance agent or financial advisor. Here's a trick to make your writing more easygoing and unique.
Pru hopes short films will win consumers’ hearts
The insurer asked four artists to bring the stories of loss of loved ones to life through art.
When new and improved actually isn’t
How can something be both "new" and "improved"? It can't.
Why companies can’t get marketing right
An unfocused marketing approach is unlikely to turn prospective buyers into believers.
The best marketing ideas for now: Part 2
The more you know about people with whom you're networking, the better you'll be at talking about your business in a way that matters to them.
Measuring your firm’s capabilities: 5 questions to ask
If you answer no to any of these 5 questions, then it may be time to hire or outsource talent to fill capability gaps before doing anything with the optics of innovation.
How to market with dignity
The reason you see a lot of bad marketing is because good marketing is frankly hard to do.
Live from NAILBA: digital marketing best practices
Here's how to reach the insurance agent of today — in a digital way.