One simple trick for writing great marketing emails
Writing marketing copy or emails may be one of the most challenging tasks you’ll encounter as an insurance agent or financial advisor. Here's a trick to make your writing more easygoing and unique.
Never break these business email rules
Breaking these two rules could be harmful to your relationships with prospects, clients, colleagues and friends.
Did your prospect open that email?
Web beacons are a great tool to help you find out if prospects are opening your emails.
5 simple ways to use email to build relationships and grow sales
Go beyond just sending clients your company’s latest content. Offer something of value to them as an individual.
The Advisor’s Journey to CRM Success, Pt. 10: Mass Communications
The greatest benefit of a CRM with regard to mass communications, including mass emails and the tracking of campaigns, is that it makes segmentation easy.
How make sure your emails don't land in your prospects' spam folders
Here are seven tips on how to make sure that your emails aren't flagged as spam and reach your intended audience.
What financial advisors can learn from online marketers
These online marketers realize that the real money is in their email list.
5 ways insurers can use social media to supplement direct mail campaigns
Many insurance marketers still use traditional direct mail to acquire new customers, but fail to integrate this initiative with social media.
4 tips to create must-read client emails
Here's how to write emails clients want to read and take action on.