One simple trick for writing great marketing emails
Writing marketing copy or emails may be one of the most challenging tasks you’ll encounter as an insurance agent or financial advisor. Here's a trick to make your writing more easygoing and unique.
How to up your email game with clients, prospects [infographic]
Here are more than two dozen ideas for moving beyond superficial business communications.
Never break these business email rules
Breaking these two rules could be harmful to your relationships with prospects, clients, colleagues and friends.
Feds bless quiet Medicare drug co-pay waiver programs
Another new rule applies the Medicare print ad fine system to electronic communications.
How to keep a clean insurance email list
In order to maintain a clean list, you need to manage bounces, "age" your list, eliminate inactive users and allow subscribers to update information.
5 simple ways to use email to build relationships and grow sales
Go beyond just sending clients your company’s latest content. Offer something of value to them as an individual.
How make sure your emails don't land in your prospects' spam folders
Here are seven tips on how to make sure that your emails aren't flagged as spam and reach your intended audience.
Salesforce expands integration with Outlook email to help sales reps
The app gives users, especially sales representatives, predictive technology to boost efficiency.
5 email marketing tips for insurance sellers
Email isn't as hip as social or digital, but when it comes to generating leads and converting to sales, it works.
What not to do on a cold email
Here are four blunders to avoid if you are prospecting by email.