FOR IMMEDIATE RELEASE
ThinkAdvisor.com Launches Responsive Website
New responsive design optimizes user experience for mobile and tablet
New York, NY, November 19, 2013 – Summit Professional Networks has announced that ThinkAdvisor.com, the leading news and information website in the investment advisory industry, has released a new version of the website that uses Responsive Design technology to provide a consistent and enhanced user experience across mobile, tablet, and desktop devices.
Responsive Design ensures that ThinkAdvisor.com automatically adjusts according to the device’s screen size and orientation, giving the user a browsing experience tailored to their device. Additionally, the responsive approach allows for a consistent brand experience across a wide range of devices. Users accessing ThinkAdvisor.com on their phone will have access to the same content and features available on the desktop.
“We see ‘Responsive’ as both a design methodology and a product strategy,” said Rob Flaherty, Director of Digital Products. “With the latter, one of the goals is to provide a user experience that isn't dependent on a particular device. Device selection should be up to the user. We want our audience to have complete access to our content no matter their technology preferences.”
After rebranding from AdvisorOne in July, ThinkAdvisor.com continues to be committed to delivering all the critical resources professionals require at every point in their career arc. Now through an integrated content engine, it’s optimized for every available platform. Responsive Design is the next step in this ongoing commitment.
Matt Weiner, Group Publisher, said, “We continue to look for ways to improve our community from both the user and advertiser perspectives. The new responsive site helps us achieve both.”
In addition to the user experience benefits, the responsive site will allow ThinkAdvisor.com to offer new sponsorship opportunities that span across all platforms.
“The responsive site is capable of serving all of our standard IAB ad units but we're also developing new units that take advantage of the responsive architecture,” Weiner said. “New ‘Smart’ Interactive ad units, as well as a new high-impact scrolling unit, we think, will integrate well and provide a better mesh between reader and advertiser.”
ThinkAdvisor.com supports the professional growth and vitality of the Investment Advisory community, from RIAs and wealth managers of all kinds, to independent broker-dealer and wirehouse representatives. We provide unparalleled access to the knowledge, information and critical resources they need to succeed at every stage in their careers, including professional development, education and certification, industry news and analysis, reference tools and services, and community networking opportunities.
About Summit Professional Networks
Summit Professional Networks supports the growth and vitality of the insurance, financial services and legal communities by arming professionals with the knowledge and education they need to succeed at every stage of their careers. We provide face-to-face and digital events, websites, mobile sites and apps, online information services, and magazines giving professionals multi-platform access to our critical resources, including Professional Development; Education & Certification; Prospecting & Data Tools; Industry News & Analysis; Reference Tools and Services; and Community Networking Opportunities.
Using all of our resources across each community we serve, we deliver measurable ROI for our sponsors through a range of turnkey services, including Research, Content Development, Integrated Media, Creative & Design, and Lead Generation.
For more information, go to www.summitprofessionalnetworks.com/.