The Practice

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Social psychologist Robert Cialdini and his new book, “Pre-Suasion: A Revolutionary Way to Influence and Persuade.”
Social psychologist Robert Cialdini and his new book, “Pre-Suasion: A Revolutionary Way to Influence and Persuade.”
How Advisors Can Use ‘Pre-Suasion’ Tactics to Gain Client Trust

Psychologist Robert Cialdini explains how to positively push people to your way of thinking before you even deliver the strength of your message.