The Practice

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Online platforms like Betterment aren't exactly "making money rain from the heavens going direct to consumer," Kitces says.
Online platforms like Betterment aren't exactly "making money rain from the heavens going direct to consumer," Kitces says.
Advisory Firms Enter Robo Race

Heron Financial Group is one of a growing number of firms to add a digital advice platform as big names like Betterment court advisors.