The Rise of the Employee Advisor
The label captures what has emerged as three different tiers of advisors, representing different stages along a long-term career track.
What if Financial Planning Was More Like Build-A-Bear?
For most people, financial planning is difficult and complex, which is why they seek out professionals for assistance.
The Importance of Having an Established Firm Philosophy
When the overall vision and philosophy between parties don't align, friction often results.
What Is the Philosophy of Your Financial Planning Firm?
How can clients find the planner that's right for them, and how can planners ensure they're a good match for their clients?
5 Time-Saving Tips to Get Started on Social Media Marketing
Don't look at social media marketing as another time drain, but rather as a replacement for marketing efforts you're already doing that are less successful.
Why Social Media Is Not an Alternative to Networking and Referral Marketing
As social media becomes increasingly popular, the financial planning world has struggled to figure out how social media marketing fits into the big picture.
Justifying Your Value to Clients: The Bottom Line
Are there better ways to make the value of financial planning more obvious, more salient to clients than just highlighting the cost? Exploring the options.
To Justify the Value of Financial Planning to Clients, Consider Saliency
If you want to be more valued (and compensated) for the financial planning work you perform on clients' behalf, including the 'shadow work,' you'd best understand how saliency works.
How to Find a New Differentiator for Your Practice
Ironically, shrinking your pie of potential clients may be just the way to grow your firm.
Are Financial Planners Failing to Set Themselves Apart?
While many advisors may not realize it yet, the mantra of providing personal, customized financial planning by an experienced CFP is no longer a differentiator...