Before DOL Fiduciary Rule Change, Time to Act on Fees Is Now
If you’re not fee-based, here's your action plan before DOL's rule takes hold, according to marketing coach Bill Good.
What to Do When Prospecting Fails
There are all kinds of places the wheels can fall off of your prospecting machine, Bill Good says. Here's how to restart it.
What Advisors Should Do Every Day to Succeed
To execute your growth strategy, there's one thing you should make time for every day, Bill Good says. No, it's not social media.
4 Ways to Simplify Your Complex Sale
If you aren't closing at least 30% of the prospects you sit down with, you need to simplify your sales process, Bill Good says.
Asking for Referrals: Bad Idea, Fading Fast
There are four ingredients to a referral-based practice, Bill Good writes. Asking for referrals isn't one of them.
The Perfect Sales Professional 2.0
What does the perfect sales pro look like? Bill Good updates his description thanks to reader feedback.
How to Cold Call With Precision
Most of the cold calling done in this industry could be called “mass cold calling.” But there is another way.
The Perfect Sales Professional
OK, OK. Let's agree that on planet Earth at this time we cannot achieve sales perfection. But we can approach it. You can get better.
Do Good and Do Well: One Advisor's Way
Doubt you can improve the world? Read on.
4 Tips to Create Must-Read Client Emails
How to write emails clients want to read and take action on.