Research Magazine May 2009

Features

News

Voices/Columnists

  • I Love to Cold Call!

    I used "I Love to Cold Call" to get your attention. Ninety-nine percent of the people who even glance at the title hate cold calling...

  • Over My Dead Body

    Way back in 1982, when I graduated from Western Illinois University -- home of the Fighting Leathernecks -- I rejoiced in the fact that I...

  • A Marketing Guide for the Perplexed

    Ever since the financial crisis turned to red alert, there has been a deluge of articles on the business pages questioning both the viability and...

  • Is Modern Portfolio Theory Dead?

    Diversified Fate The last 18 months have been an unmitigated disaster. Financial planners have seen their income melt away like global warming on steroids. The stock...

  • Capturing More Assets

    If the last 18 months have taught us anything, it's that we constantly need to upgrade and improve our strategies, our positioning, and the ways...

  • Selling in All Seasons

    Who: Stanton C. Selbst, SmartPros Where: Madison Bistro, 238 Madison Avenue, New York City When: March 17, 2009 On the Menu: Sole filet Colbert style, fried leek, and...