LIMRA analysts report in a new commentary that premium revenue from new sales of three major categories of long-term care (LTC) planning products increased to $4.3 billion last year, from $3.8 billion in 2015.
New sales of individual stand-alone LTCI fell 13%, to $228 million, but sales of individual annuities that offer LTC benefits increased 2.1%, to $480 million.
Sales of individual life-LTC hybrid products increased 16%, to $3.6 billion.
The LIMRA analysts presented a data series that starts in 2012.
Between 2012 and 2016, stand-alone LTCI's share of the overall LTC planning products market that LIMRA tracks fell to 5.3%, from 17%.
Advocates for stand-alone LTCI argue that it provides purchasers with much better, more efficient protection against catastrophic LTC risk.
Issuers of life-LTC and annuity-LTC hybrids say that selling those products is easier, because many purchasers like the idea of getting some benefits from the products even if they never need long-term care.
Insurers are hoping that combining LTC benefits with other types of base products will help moderate some of the risks associated with offering stand-alone LTCI.
LIMRA analysts note in the commentary that about 52% of Americans ages 65 and older will eventually need some type of long-term care.
"While we don't expect to see a rise in individual LTCI sales soon, combination products are a great way to fill the gap the decline in individual long-term care insurance sales has left while still meeting at least a portion of consumers' long-term care needs," the analysts write.
—Read 3 New Findings About Long-Term Care Planning Prospects' Emotions on ThinkAdvisor.