Advicent Integrates With Envestnet

Advicent announced Monday that it is integrating with Envestnet to offer its NaviPlan financial planning software through Envestnet’s wealth management platform.

Advicent’s NaviPlan users will be able to pull client demographic, investment account and portfolio data from Envestnet’s platform into the financial plans they’re building for clients.

Advicent has almost 100,000 advisors at 4,000 firms using its platform, while Envestnet serves over 55,000 advisors and 2,500 companies.

“We are thrilled to expand the NaviPlan capabilities and grow our relationship with Envestnet,” Cory Olson, director of global product management at Advicent, said in a statement. “By integrating the Envestnet platform, we are giving advisors the opportunity to leverage Envestnet data and obtain an even more holistic view of their clients’ financial situations in their NaviPlan financial plans, which increases the quality of advice and can help to further mitigate fiduciary compliance risks.”

Lincoln Ross, executive vice president and head of product strategy and marketing at Envestnet, noted that Envestnet’s goal is to be the “financial wellness network” for advisors by integrating providers, advisors and clients to offer better intelligence.

“We know that integrated data and technology can turbocharge advisor productivity. Developing relationships with leading fintech providers like Advicent empowers financial advisors to deliver high-quality, holistic advice,” Ross said in a statement.

In June, Advicent announced it was partnering with Shareholders Service Group to offer NaviPlan and the Narrator Clients portal to SSG-affiliated advisors.

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