In a changing wealth management landscape, advisors who successfully blend technology with the human touch will be best positioned for growth—and Fidelity conducted the research to help prove it.
In 2014, a Fidelity study revealed that a small group of tech-savvy advisors (eAdvisors) was outpacing their peers across a myriad of factors including assets under management, compensation, and career satisfaction. These advisors’ greater use of technology is what drove these improved business results.
In 2016, Fidelity revisited the research and discovered that eAdvisors continue to outperform their tech-indifferent peers, and their ranks are growing. The latest study also uncovered how eAdvisors are specifically enhancing the client experience at each step of the journey, and potentially creating a greater number of loyal customers.
Fidelity’s report highlights how technology is the key to unlocking growth, how eAdvisors are outperforming their peers in a number of areas, and how they are using technology to provide a superior client experience.
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About this study: Information included in the report comes from the 2016 Fidelity Advisor Community Study: eAdvisors unless otherwise noted. The Fidelity Advisor Community is a panel of advisors maintained by an independent firm not affiliated with Fidelity
Investments. eAdvisors are identified based on responses to a panelist background survey. The 2016 background survey was fielded between May 2 and October 31, 2016. Participants included 628 advisors who manage or advise upon client assets either individually or as a team and who work primarily with individual investors. Advisor firm types included a mix of banks, independent broker-dealers, insurance companies, regional broker-dealers, RIAs, and national brokerage firms (commonly referred to as wirehouses), with findings weighted to reflect industry composition. In the 2014 study, the total population was n=933 (276 were eAdvisors) and in the 2016 study, the total population was n=628 (254 were eAdvisors).