No matter what customer you’re targeting, marketing on social media is essential for agents and brokers in 2016. Sharing intriguing content with your customers is a great way to reach out to them, but in an age where attention spans are short, articles and other reading material might not appeal to every consumer.
Informational videos are also a great tool for educating agents and getting tips on how to best run an agency. Some people learn by reading instructions; other people learn by seeing.
We’ve searched YouTube for useful channels agents and agencies can subscribe to get the most out of their business:
The Independent Agents & Brokers of America YouTube channel features video interviews with agents and brokers on legislative issues affecting the insurance industry. Stay informed on the latest legislative action and keep up with young agents' perspectives by subscribing to this channel.
Agency Nation's channel is your home for agency sales and marketing strategies. Subscribe to this channel for videos on topics such as using social media, learning Google Analytics and how to attract customers without relying on leads.
The name says it all: The Insurance Information Institute's YouTube channel is a great source for all the information you need about the ins and outs of the insurance industry.
Insurance crime such as theft and fraud are real, and staying on top of the latest schemes is wise for agents and brokers. Keep up with the latest insurance crime news by subscribing to the National Insurance Crime Bureau's YouTube channel.
Keeping up with all facets of the insurance industry is important for agents and brokers. Subscribe to the National Association of Insurance Commissioners' channel is perfect to follow how insurance commissioners are working on the industry's behalf.