Would consumers give up their smartphones for their advisor?

At least two-thirds of consumers say they'd give up their smartphone to keep their advisor. At least two-thirds of consumers say they'd give up their smartphone to keep their advisor.

A new LIMRA consumer survey found that nearly two thirds of consumers who work with a paid professional advisor* to make at least some of their financial decisions would give up their smartphone to keep their relationship with that advisor. In fact, the study found that other than their medical physician, a majority of consumers would give up many other relationships and luxuries (including coffee!) to keep their financial advisor. 

 

*The term “advisor” refers to a paid financial professional (e.g. insurance agent, lawyer, CPA, broker, financial planner or advisor) used to make at least some of household investment decisions.

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