Triad Advisors Targets Smaller Reps With New RIA Platform

Program aims to support hybrid advisors looking to boost business and minimize regulatory headaches

The new platform is aimed at small and midsize firms. The new platform is aimed at small and midsize firms.

Triad Advisors said early Tuesday that it launched Triad Hybrid Solutions, an RIA platform aimed at small and midsize independent financial advisors. The new RIA model will be led by Michael C. Bryan.

“Triad Hybrid Solutions expects to attract investment advisors of RIAs that deal with multiple state registrations, those who do not have the desire to dedicate staff and resources to RIA maintenance, or breakaways from wirehouses who may prefer an established structure,” the company said in a press release.

By associating with Triad’s broker-dealer, advisors also can offer clients products and services via a hybrid business model.

“Triad Hybrid Solutions meets a rapidly growing demand among an overlooked yet sizable segment of the independent advisor population,” explained Bryan in a statement. “Advisors can leverage our extensive experience in the hybrid space, access industry-leading tools, and take comfort in knowing we manage the significant challenges of compliance and regulatory changes.”

The announced RIA platform primarily targets advisors who want to own their own RIA firms while “offloading growing regulatory complexity and costs to a proven industry expert,” says the firm, which is owned by Ladenburg Thalmann (LTS).

The venture allows affiliated independent advisors to work with custodians such as Charles Schwab, Fidelity and National Financial Services. It expects to add more custodial partners later this year.

Triad Hybrid Solutions will give access to practice management support, Advent Software’s Black Diamond portfolio management and performance reporting technology, and Salesforce.com’s customer relationship management solutions.

“For years, Triad Advisors has been a pioneer in providing hybrid independent fee- and commission-based financial advisors with the most accommodating structures for successfully pursuing their individual business models,” said Nathan M. Stibbs, senior vice president of national business development, in a press release. “The rollout of Triad Hybrid Solutions presents an important new offering in the broad range of our capabilities and reinforces our well-established leadership position in the industry.”

Triad is based in Atlanta and currently works with 550 advisors nationwide, the majority of whom operate their own hybrid RIA firms.  

Earlier this year, Triad's sister broker-dealer Securities America introduced a new business model to attract more wirehouse advisors to the independent channel in cooperation with partner United Advisors and Ladenburg Thalmann.

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Check out At Triad, Being RIA Friendly Is Old Hat on ThinkAdvisor.

 

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