Edelman Names Personal Finance Guru David Bach Vice Chairman

Personal finance author and former advisor will help Edelman recruit ‘hundreds’ of advisors

Ric Edelman, CEO of Edelman Financial Services. Ric Edelman, CEO of Edelman Financial Services.

Edelman Financial Services announced Thursday that personal finance author, educator and former advisor David Bach has become vice chairman of the advisory firm.

Ric Edelman, who will continue as CEO and chairman, says Bach will serve alongside him to boost the firm’s educational activities, which already include weekly radio and television programs, media interviews, seminars, newsletters, blogs and personal finance books.

The duo also plans to recruit “hundreds of advisors” from around the country to join the firm’s 35 current offices or manage new ones that the firm plans to open, which Edelman says is “all part of the firm’s goal of serving 1 million Americans.”

Edelman says Bach joins the firm as it continues “remarkable growth.” The firm has more than 24,000 clients nationwide, with more than $12.75 billion in assets under management, has added 4,500 clients last year and “is on pace to do the same in 2014.”

Edelman has written written eight books and is a No. 1 New York Times bestselling author, while Bach is the author of twelve consecutive national bestsellers, including the No. 1 New York Times bestsellers, The Automatic Millionaire and Start Late, Finish Rich. Bach also appeared numerous times and was a regular contributor to NBC’s The Today Show.

“I’ve dedicated the past 20 years of my life – first as a financial advisor and now as a financial educator – to providing objective financial advice to millions of Americans via my books, seminars and media appearances,” Bach said in a statement. “Teaming with Ric now is a professional thrill as it allows me to leverage my experience and financial education platform to reach more people and connect them nationwide to this premier advisory firm.”

Edelman and Bach will also deliver practice management training and consulting services for advisors to help them improve their practices and the services they provide to their clients.

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