TDFs Most Popular Among Women, Young Investors

In the first quarter, 28.4% of women’s retirement savings were in asset allocation accounts versus 27.7% of men’s, MassMutual reports

More than half of millennials' savings were in asset allocation accounts in the first quarter. More than half of millennials' savings were in asset allocation accounts in the first quarter.

Target-date funds are proving most popular among women and younger retirement investors, according to MassMutual’s Retirement Services Division.

In the first quarter of this year, 28.4% of women’s retirement savings were in asset allocation accounts, compared with 27.7% of men’s retirement savings, MassMutual data showed.

Those allocations have jumped by 42% for women over the past five years, and increased 38% for men.

In addition, the data found that millennials, those between the ages of 20 and 37, are moving into target-date funds and other asset allocation strategies more than Generation Xers, those ages 36 to 48, baby boomers, those ages 49 to 68, or members of the Silent Generation, those ages 69 and older.

In the first quarter of 2014, 52.1% of the retirement savings for millennials were in asset allocation accounts, up 3.3% from the same period last year.

“We attribute the growth in popularity to more employers offering target-date funds to meet a growing demand,” said Elaine Sarsynski, executive vice president of MassMutual’s Retirement Services Division.

“American workers are opting for retirement savings strategies that are simpler to understand, easier to manage, and reflect their changing needs as they approach retirement.”

Indeed, investments in asset allocation accounts have soared by 39% since 2009, according to Sarsynski.

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Check out As Clients Age, Stock Up on Stocks: Kitces on ThinkAdvisor.

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