Hearsay Social announced Thursday that it had expanded its partnership with LinkedIn to provide financial firms and their advisors and wholesalers with a platform that allows them to interact on social media in an “effective and scalable” way with clients and adhere to compliance policies.
The partnership, announced at LinkedIn’s FinanceConnect conference in New York, enables financial services firms via Hearsay Social for LinkedIn to “manage and amplify their brand via LinkedIn Company Pages” and allows “advisors to grow their online presence and client engagement while meeting regulatory requirements for supervision, review and archival,” Hearsay says.
Clara Shih, founder and CEO of Hearsay Social, told ThinkAdvisor during a phone interview from the FinanceConnect event that the new partnership “is the future and here and now for financial firms in terms of relationship management.”
“Many advisors were not able to get onto LinkedIn because they didn’t know how and what to say,” Shih said. But the new offering allows advisors to access a “content dashboard” of approved items that they can use on LinkedIn that’s been set up by the firm’s marketing and legal departments.
Shih added that “increasingly, customer conversations are happening across LinkedIn company pages, individual profiles and LinkedIn Groups. It’s imperative for today’s financial firms, business units and representatives to take part in these conversations.”
LinkedIn has enhanced its APIs to address the financial industry’s regulatory and compliance requirements, according to Hearsay.
In conjunction with LinkedIn Marketing Solutions and LinkedIn Sales Solutions, Hearsay Social’s social business platform provides the following solutions:
Hearsay Social for LinkedIn Company Pages for corporate marketing teams to establish thought leadership and branding while ensuring compliance. Paired with LinkedIn Marketing Solutions, Hearsay Social allows financial firms to publish and share relevant and targeted content with clients, prospects, and recruits on LinkedIn.
Hearsay Social for Advisors and Wholesalers: In the field, relationship managers such as advisors and wholesalers can now use Hearsay Social to seamlessly update their LinkedIn profiles with compliance-approved content. Hearsay Social is compatible with LinkedIn Sales Navigator, LinkedIn’s enterprise sales solution for financial service firms.
Hearsay Social for LinkedIn Groups: Advisors can now find and compliantly engage with customers, prospects and peers who participate in common interests and topics within LinkedIn Groups. Using Hearsay Social with LinkedIn Groups, advisors are able to demonstrate their expertise, build credibility and connect with a broader set of individuals beyond their direct connections while meeting compliance requirements.