IRA Rollovers Among Hot Areas for FINRA Scrutiny in 2014

FINRA will also watch for unsuitable recommendations of sophisticated, risky products

FINRA CEO Richard Ketchum, left, with FSI CEO Dale Brown. FINRA CEO Richard Ketchum, left, with FSI CEO Dale Brown.

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  • Risk-Based Oversight of Investment Advisors Even if the SEC had a larger budget and more resources, it is doubtful that the Commission would have the resources to regularly examine all RIAs. Therefore, the SEC is likely to continue relying on risk-based oversight to fulfill its mission of protecting investors.
  • Privacy Policies and Rules Whether an RIA is SEC or state-registered, the firm must have policies and procedures in effect to protect clients’ privacy. Policies and procedures should explicitly require an RIA to send out its privacy notice each year.

The Financial Industry Regulatory Authority warned broker-dealers Thursday to prepare for heightened scrutiny this year in a host of areas, namely of their recommendations on IRA rollovers, private placements and complex products like nontraded REITs.

FINRA highlights in its exam priorities letter that it will also create this year a dedicated enforcement team under its High Risk Broker initiative to prosecute brokers who have a pattern of sales practice abuses. FINRA barred 16 such brokers in 2013.

Susan Axelrod, FINRA’s executive vice president of regulatory operations, encouraged firms to use the guidance “along with their own analysis” to enhance their compliance programs as FINRA “will be examining for strong controls and robust compliance efforts in these areas.”

Richard Ketchum, FINRA’s chairman and CEO, said in the same statement that by providing “detailed guidance to firms, we hope to not only support firms’ compliance efforts but also to alert firms to the issues we have identified as the most salient risks to investors and the integrity of our markets.”

FINRA notes that its areas of concern include conflicts of interest, fraud, how firms handle liquidity risk, and high-frequency and algorithmic trading, and that the self-regulator “will update its view on risks throughout the year.”

Cipperman Compliance Services notes that while FINRA’s exam priorities letter helps firms by highlighting FINRA’s new focus areas (interest-rate sensitive securities, recidivist brokers), “every year the list just gets longer because FINRA never really drops any of the old topics off the list (for example, anti-money laundering, customer data protection, conflicts of interest).”

Products to Watch

FINRA says that it will examine the suitability of recommendations to retail investors for complex products, which include structured products, like leveraged exchange-traded funds; interest-rate sensitive investments, like long-duration bond funds and muni securities; nontraded real estate investment trusts; frontier emerging-market funds; and mortgage-backed securities.

Qualified Plan Rollovers

FINRA also says that in 2014, reviewing firms’ qualified plan rollover practices will be an examination priority, and that staff will examine firms’ marketing materials and supervision in this area. FINRA will also evaluate securities recommendations made in rollover scenarios to determine whether they comply with suitability standards in FINRA Rule 2111.

In its just released Regulatory Notice 13-45, FINRA reminds firms of their responsibilities concerning IRA rollovers. FINRA said that it issued the December notice to remind firms of their responsibilities when recommending a rollover or transfer of assets in an employer-sponsored retirement plan to an IRA or marketing IRAs and associated services.

FINRA says that it shares the Government Accountability Office’s concerns that investors may be misled about the benefits of rolling over assets from a 401(k) plan to an IRA. In Regulatory Notice 13-23, FINRA warned against making claims of “free IRAs” or “no-fee IRAs” where investors do pay costs associated with these accounts.

Private Placements

FINRA says that it will not only be monitoring general solicitation and advertising of private placements under the recently adopted amendments to Rule 506 of Regulation D, but it will also assess the due diligence suitability of private placements. The self-regulator will also focus on offerings of securities through private placements.

Crowdfunding Portals

As part of the JOBS Act, which became law in 2012, retail investors will be allow to purchase unregistered securities offered through crowdfunding websites. However, to maintain investor protections, the Act limits the amount they can invest in a year based on their income and net worth. The SEC and FINRA proposed rules on Oct. 23, and comments are due by Feb. 3.

FINRA notes that the objective of its proposed rules is to ensure that the capital-raising objectives of the JOBS Act are advanced in a manner consistent with investor protection.

Until adoption of the SEC’s proposed rules, no JOBS Act crowdfunding is lawful.

FINRA notes that as its rules become effective, and funding portals become FINRA members, the self-regulator will implement a regulatory program designed to protect investors while recognizing the distinctions between funding portals and broker-dealers.

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