Orion Advisor Services Releases New Prospecting App

New ‘Discover’ offering can be embedded on website to drive leads, collect data, provide analytics and produce custom materials

(Photo: AP) (Photo: AP)

What’s Orion Advisor Services up to? It might be easier to ask what the Omaha, Neb.-based technology and back-office service provider isn’t up to.

Orion continued its quest for world (well, advisor industry) domination on Monday with the release of Discover, a new app that allows RIAs to design their own online prospecting tools in the form of client questionnaires to capture and connect with prospects prior to their initial meetings. More specifically, advisors “can develop customized questions and request relevant data, including information regarding savings, insurance and current investment holdings, helping to ensure that their first encounters with potential clients are meaningful and productive,” according to the company.

Meant for mobile devices,including tablets, Discover can be embedded on any website to drive leads, collect data, provide analytics and produce custom materials. Advisors can write their own questions to address the exact topics they wish to cover, or they can select from the suggested questions included in the app; response options include drop-down menus, sliders and open-text boxes. With this information, advisors can use Discover to provide a free overview of the prospect’s financial situation, providing a compelling introduction to their services even before the initial meeting.

Through integrations with AdvisoryWorld and account aggregation providers, Discover provides both prospects and advisors with in-depth HoldingScan details and custom scorecards to gauge how well a prospect would fit with an advisor, and vice-versa. It also allows advisory firms to measure and track leads, syncing all of their newly captured lead data seamlessly into Salesforce.

Founded almost a decade ago, Orion was formed to address the technology needs of its sister company, a fee-only independent registered investment advisor whose growth was constrained by what it believed to be its existing portfolio management platform. Unable to find the right solution, Orion built its own.

“We’ve been growing,” said Orion president Eric Clarke, when asked about the company overall. Hopefully, we’ve maintained our service level. We have $130 billion in assets under administration, 600,000 accounts, 400 fee-based advisors and 90 new advisors which we’ve brought on this year.”

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