Today, I have the pleasure of announcing what is not just the biggest news of my own journalism career, but the biggest news that the life & health publishing industry has received in many years. It involves big changes coming to two long-standing stalwarts of the field — National Underwriter Life & Health and Life Insurance Selling — and these changes herald a bold new era I am very proud of.
No other publication in the life & health insurance space speaks to its readers with more insight, authority and credibility than National Underwriter. By that same token, no other publication in the life & health insurance space is a better platform for proven sales strategies and peer-to-peer content as Life Insurance Selling. Both are strong brands that are a real pleasure to read, and an even greater pleasure to produce.
That is why I am so proud to announce that starting in January 2014, Life Insurance Selling will officially join with National Underwriter Life & Health, to create a single title with the largest audience, the best editorial, and the deepest footprint of any publication in the life & health publishing space. Put simply: This merged book will be an editorial juggernaut.
What this means to our readers of NU Life & Health is that the print magazine they know and love will be bigger, bolder and better than ever before, with a strong focus on what has long been our core audience — agents and brokers. To our readers of Life Insurance Selling, what this means is that the same great producer-driven editorial you have come to depend on will still be present in the new NU Life & Health, as well as the same faces who are already part of your regular reading — columnists such as David Saltzman and Maria Ferrante-Schepis, and award-winning editors such as Corey Dahl and Brian Anderson.
It is not often that an editor gets to promote a doubling-down on a successful print product, but that is exactly what is happening. The new National Underwriter Life & Health will have an expanded folio size, to an average of 76 pages per issue. It also means an expanded circulation to 60,150 highly qualified readers, signifying the largest readership representing the agent & broker community. This makes the new NU Life & Health, by far, the most compelling read to be found anywhere in the insurance media marketplace.
We are already hard at work on what the new NU Life & Health will look like and our editors are, across the board, deeply excited by the changes we have in store for you. Both NU Life & Health and Life Insurance Selling are coming off very strong years, with robust sales, a dedicated readership and multiple awards for editorial excellence. As we make the bold strategic move to create a single brand greater than the sum of the two that preceded it, we look forward to a new year that will be the most important, the most exciting and the most transformative in National Underwriter’s 117-year history. We are proud to make you a part of this historic change, and we look forward to seeing you all in January.
Bill Coffin, Group Editorial Director
National Underwriter Life & Health and Life Insurance Selling