Wells Fargo Adds 2 Execs to Client-Focused Push

Anne Larson and Erin Rich are now directors of client acquisitions and client experience, respectively, for Wells Fargo Advisors

Wells Fargo Advisors (WFC) said Wednesday that it tapped two managers for new client-focused positions. Anne Larson is now director of client acquisitions, and Erin Rich has become director of client experience for the group.

“This is a time when the need for more and better advice has never been greater,” said Wells Fargo Advisors President and CEO Danny Ludeman, in a press release. “Our firm is making a significant investment in bringing in new clients and making sure their experience is exceptional. We believe our firm offers clients the best experience in helping them succeed financially. Anne and Erin’s perspective and experience will help us to continue to grow and remain successful.” 

With $1.3 trillion in client assets as of June 30, Wells Fargo Advisors includes close to 15,300 full-service financial advisors and 3,340 licensed bankers.

Larson (left) will focus on developing practical growth strategies, training and other programs. She has over 20 years of experience in the financial-services industry. Most recently, she was head of marketing for Wells Fargo Merchant Services. Earlier, Larson worked for Charles Schwab (SCHW), where she led 30 branches and 100 financial consultants as regional vice president of sales.

In her new role, Rich will work with other brokerage-firm leaders to ensure that clients with Wells Fargo Advisors experience a consistently high level of service and advice throughout its different business channels. She has been with Wells Fargo for 18 years and recently created and led an effort focused on sales strategies and customer experience within Wells Fargo Bank.

On Monday, Wells Fargo said it added 34 teams and some $5.4 billion in assets under management to the its independent-advisor channel, Wells Fargo Advisors Financial Network, during the first half of 2013. The bank says this is “the second-most successful half-year recruiting effort in its history.” (Its top recruiting results came in early 2009, when the financial crisis led many wirehouse and other advisors to seek out new career options.)

With the latest additions, FiNet includes 577 practices composed of 1,205 financial advisors.

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