July 15, 2013

AdvisorOne Is Now ThinkAdvisor

The change reflects our sharpened focus on delivering the thought leadership advisors want at every stage of their development

A screenshot of the new ThinkAdvisor website — AdvisorOne’s new home. A screenshot of the new ThinkAdvisor website — AdvisorOne’s new home.

Nearly three years ago we successfully launched AdvisorOne. Today we’re relaunching and renaming the premier site for advisor news and analysis to ThinkAdvisor. The change reflects our sharpened focus on delivering to advisors the thought leadership they want and need at every stage of their career development.

ThinkAdvisor is a major expansion of AdvisorOne, the leading news and information website in the investment advisory industry. ThinkAdvisor goes beyond news and information to provide advisors with access to unique resources that support their professional development.

ThinkAdvisor provides users with AdvisorOne’s trusted news and industry information, vendor resources and best practices as well as continuing education and professional reference publications. ThinkAdvisor features a new, simplified layout, optimized for readability and multi-device support, including smartphones and tablets.

At the same time, ThinkAdvisor engages users with new interactive resources, including live events, virtual tradeshows, and webcasts, as well as features like The Academy, an interactive knowledge center used by advisors to drive their businesses and grow in their careers. As part of the change, we'll be encouraging advisor users to become members of the site; members will be the first to preview new community features, and have the ability to manage how they receive information based on their personal preferences.

Why make the change? AdvisorOne’s original charter was to present, aggregate and curate news and analysis from across the Web. While we succeeded, we realized from monitoring user behavior and through a series of reader forums that in addition to news, analysis and data, advisors wanted and needed assistance at every stage of their career development. They wanted and needed to easily delve more deeply into  specific topics of interest. They wanted and needed to make sure to read everything that Moshe Milevsky or Mark Tibergien or Angie Herbers or Michael Kitces had to say in their columns or their blogs. They wanted and needed a community of peers and industry experts where they could express themselves and continually learn from each other.

That’s what ThinkAdvisor is and will be. We’ve changed the name but we will retain our commitment to delivering the news and information advisors want and need, delivered by the most knowledgeable, experienced editorial staff in the business.

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