As education demand for ETFs continues to grow among retail investors, brokerage firms are beefing up their efforts. TD Ameritrade expanded its existing ETF market center by adding a new “knowledge center.” One of the firm’s goals is to provide insights on key ETF investment strategies as they relate to current market environments. Plus, investors can test their knowledge of ETFs by taking a quick pulse quiz.
“When it comes to investing for the long term, many Americans still aren’t doing nearly enough to pursue their intended goals. Our new ETF Knowledge Center is designed to help investors make choices in a way that eliminates extra clicks, provides objective research more directly and makes building a portfolio more visual and intuitive,” said Marco De Freitas, head of products for TD Ameritrade. “The more help and guidance we as an industry can provide to help simplify what can seem like an overwhelming selection of investment alternatives, the better for everyone.”
A sampling of content in the ETF Knowledge Center includes video tutorials, articles and announcements about ETFs from the basics to in-depth specialty topics, such as: “How to Build a Low-Cost Portfolio of ETFs”; “Accessing Commodities”; “Special Report: Risks Associated with Leveraged and Inverse ETFs”; and “Measuring ETF Liquidity.”