Nasdaq to Pay SEC $10M Over Botched Facebook IPO

SEC says design flaw in Nasdaq’s system to match IPO buy and sell orders caused disruptions to the offering

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The Securities and Exchange Commission on Wednesday charged Nasdaq with securities laws violations resulting from “poor systems and decision-making” during the IPO and secondary market trading of Facebook shares.

Nasdaq has agreed to settle the SEC’s charges by paying a $10 million penalty—the largest ever against an exchange.

According to the SEC’s order instituting settled administrative proceedings, “Despite widespread anticipation that the Facebook IPO on May 18, 2012, would be among the largest in history with huge numbers of investors participating, a design limitation in Nasdaq’s system to match IPO buy and sell orders caused disruptions to the Facebook IPO.”

Nasdaq then made a series of ill-fated decisions that led to the rules violations, the SEC says.

According to the SEC’s order, several members of Nasdaq’s senior leadership team convened a “Code Blue” conference call and decided not to delay the start of secondary market trading in Facebook, thinking they had fixed the system limitation by removing a few lines of computer code. However, they did not understand the root cause of the problem.

Nasdaq’s decision to initiate trading before fully understanding the problem caused violations of several rules, including Nasdaq’s fundamental rule governing the price/time priority for executing trade orders, the SEC says. The problem caused more than 30,000 Facebook orders to remain stuck in Nasdaq’s system for more than two hours when they should have been promptly executed or canceled.

“This action against Nasdaq tells the tale of how poorly designed systems and hasty decision-making not only disrupted one of the largest IPOs in history, but produced serious and pervasive violations of fundamental rules governing our markets,” said George Canellos, co-director of the SEC’s Division of Enforcement, in a statement.

Daniel Hawke, chief of the SEC Enforcement Division’s Market Abuse Unit, added in the same statement that “our focus in this investigation was on the design limitation in Nasdaq’s system and the exchange’s decision-making after that limitation came to light. Too often in today’s markets, systems disruptions are written off as mere technical ‘glitches’ when it’s the design of the systems and the response of exchange officials that cause us the most concern.”

As the SEC explains, the matching of buy and sell orders in an IPO is referred to as “the cross.” According to the SEC’s order, the systems problems encountered during the Facebook IPO on May 18, 2012, caused the cross to fall 19 minutes behind the orders received by Nasdaq, whose IPO cross application calculated the price and volume of the cross based on the orders and cancellations received up until 11:11 a.m.

This time discrepancy “caused more than 38,000 marketable Facebook orders placed between 11:11 a.m. and 11:30:09 a.m. to not be included in the cross,” the SEC says.

“Approximately 8,000 of those orders were entered into the market at 11:30 a.m. when continuous trading commenced, and the remaining 30,000 were ‘stuck’ orders.

"Immediately prior to the cross, Nasdaq officials noticed a discrepancy between the final indicative pricing and volume totals and the actual totals on Nasdaq’s internal systems. This discrepancy indicated that there was still a problem with the cross and that some cross-eligible orders may not have been handled properly. But Nasdaq failed to address this issue during the minutes and hours following the cross. Nasdaq’s Facebook issues also caused problems in the trading of Zynga shares, and Nasdaq failed to execute 365 orders for Zynga shares in accordance with the price/time priority requirements.”

According to the SEC’s order, Nasdaq further violated its rules when it assumed a short position in Facebook of more than 3 million shares in an unauthorized error account.

The SEC’s order also charges Nasdaq’s affiliated third-party broker-dealer Nasdaq Execution Services (NES) with failing to maintain sufficient net capital reserves on the day of the Facebook IPO as a result of Nasdaq’s own Facebook trading through the unauthorized error account.

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Read SEC Approves Nasdaq’s $62 Million Facebook Settlement on AdvisorOne.

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