New Threshold Wealth Management Focuses on Mid-Range Wealthy

Offering aimed at individual families that don’t need full family office services

Just below the level of wealthy multigenerational families are private individuals and families who require personalized investment advice and financial planning, but without the panoply of other family office services.

Last week, Threshold Group, a boutique family office headquartered in Philadelphia and Gig Harbor, Wash., rolled out a new offering called Threshold Wealth Management aimed at individual families with net worth from $5 million to $50 million.

The new service will focus on investment advice, financial planning and, in some instances, legacy or succession planning for those entering a new phase of life, Threshold said in a statement.

Stripped out of the offering are the firm’s other family office services, such as bill paying, family retreats and customized office administrative services. But this will not dilute the investment research and portfolio management expertise provided larger clients, the statement said.

“Our manager research and our perspective on the capital markets are equally integral to the advice we provide, regardless of whether a client owns three investment accounts or 35 accounts spread across a dozen entities,” Dan Geary, managing director and business leader for Threshold Wealth Management, said in the statement.

“We are scaling our services so that our thinking and our personalized approach is accessible and affordable for both large families and individual households.”

Threshold’s introduction of wealth management services is the third step in the firm’s recent move toward enhanced segmentation of services based on specific client needs. Earlier this year, the firm introduced Threshold Foundation Services as a separate offering to serve families who have philanthropic nonprofits operating independently from a family’s personal and taxable wealth.

Threshold Group’s original full-service model, called Family Office Services, remains the centerpiece of the firm’s brand, the statement said.

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