May 16, 2012

‘On the Money’ Radio Host Steven Pomeranz Joins United Capital

United Capital acquisition of Pomeranz highlights private wealth counselor’s media savvy

The advisory firm of certified financial planner Steven Pomeranz, host of the radio show “On the Money,” which appears on NPR, has been acquired by private wealth counseling firm United Capital Financial Advisers, the companies announced Wednesday.

Newport Beach, Calif.-based United Capital’s addition of Steven L. Pomeranz Financial Management of Boca Raton, Fla., brings the acquiring firm’s number of offices to 38 around the United States.

Steven PomeranzUnited Capital is a strategic acquirer, not a financial acquirer, of Pomeranz (left). As of April 1, United Capital and its affiliates had $14 billion in assets under advisement. Pomeranz is an advisory firm with approximately $200 million in assets under management and 140 family relationships.  

In March, United Capital CEO Joe Duran appeared on Dylan Ratigan’s MSNBC show to talk about his firm’s free web-based behavioral finance application, the Money Mind Analyzer—an indication that United Capital’s media expertise continues with the addition of the NPR host.

Pomeranz, president of his firm, has been in the advisory industry since 1981 and opened his firm in 1996. As the creator and host of “On the Money! with Steve Pomeranz,” he appears on stations including WPBI and WLRN, public radio affiliates for South Florida and in four other states.   

“Not since the mid-'90s have I been this excited about my firm’s growth potential and our opportunity to help investors. United Capital is changing our industry and they reflect what I believe to be the direction the advisory space is going, not where it has been,” Pomeranz said in a statement. “My firm and radio program are now able to take advantage of everything United Capital can provide. Its approach to working with clients and managing a business were two solutions I have been seeking for my practice.” 

Pomeranz will continue with his weekly regional radio show that began in August 2001. The program will include feature segments about United Capital’s proprietary systems Honest Conversations and the Money Mind Analyzer. An advertising campaign will launch in some markets around the country before a planned national rollout of the radio show.

“Steve’s radio show allows us to create an additional growth strategy for our firms around the country. said Jason Del Col, senior vice president of advisory services, in a statement. “We believe this partnership represents a massive opportunity to take what Steve has built and combine it with United Capital’s offering for a national program.”

Read about how advisors can broaden their markets with radio and TV at AdvisorOne.

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