Facebook provides a free service that is, in effect, paid for by users providing information about their lives – location, birthday, interests, activities, etc. Facebook then takes this information and uses it to attract advertisers and other business opportunities. Dubbed the “app economy,” which includes smartphone app makers as well as Facebook, it is estimated to have generated $20 million in revenue in 2011 by selling downloads, advertising, “virtual goods” and other products, according to Market research firm Rubinson Partners. Apps that collect user information can go viral or fall into obscurity on a whim, so developers seek to cash in by gathering as much user information as possible and hope to find a way to make money from it.
ThinkAdvisor's TechCenter is an educational resource designed to give you a competitive edge by keeping you abreast of new tech innovations and need-to-know information that can be applied to your business.
A survey of advisors nationwide reveals how the use of ETFs is expanding and what factors are likely to further support this trend.
Your resource for news, research and analysis to help you deliver more effective outcomes to your clients.
Simplify life for your clients with goals-based planning strategies
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Nov 02, 2017
Join this conversation as a panel of experts provides tips and best practices to optimize your tech resources for business growth.
Oct 25, 2017
Join this complimentary webcast to discover how to leave the impression that employee benefits is stodgy and sluggish in the past.
Sep 28, 2017
Women face unique retirement challenges. We can give you key considerations and strategies to help you optimize your female clients’ Social Security. In this webcast, you’ll...