Top 20 Companies for Annuity Sales

Annuity sales were strong in the first half of the year, boosting overall figures for 2011, says a LIMRA report

(All photos on the following pages by The AP.) (All photos on the following pages by The AP.)

Although sales of annuities fell in the second half of 2011, first half sales were so strong they propelled up by 8% over 2010, to $240.3 billion, so says the latest data from LIMRA. In the fourth quarter, total annuity sales dropped slightly to $57.4 billion from the same quarter in 2010.

Joseph Montminy, LIMRA assistant vice president, annuity research, said in a statement, “While we saw significant growth in the first half of 2011, third and fourth quarter annuity sales fell quarter over quarter, tempering the double-digit growth seen at the midyear mark. In this economic environment, VA companies are carefully managing the risks associated with their guaranteed living benefit riders, which has had an impact on overall sales trends.”

Here are the Top 20 companies and their annuity sales in 2011, along with where the companies ranked in they Top 20 for variable and fixed annuity sales:

Cincinnati Reds chief executive Carl H. Lindner next to a poster showing the Great American Ball Park, then new, in 2000.

(Former Cincinnati Reds CEO Carl H. Lindner in 2000 standing next
to a poster of the Great American Ball Park.)

20. John Hancock
(total sales, $2.62 billion)

— Ranked 17th in variable annuity sales: $1.79 billion

— Did not place in top 20 for fixed annuity sales

19. Great American
($3.01 billion)

— Did not place in top 20 for variable annuity sales

— Ranked 7th in fixed annuity sales: $2.96 billion

18. Sun Life Financial
($3.03 billion)

— Ranked 13th in variable annuity sales: $3.01 billion

— Did not place in top 20 for fixed annuity sales


Aviva Group CEO Andrew Moss. (Photo: AP)

(AVIVA Group CEO Andrew Moss (right) on the floor of the New York
Stock Exchange.)

17. Thrivent Financial for Lutherans
($3.11 billion)

— Ranked 16th in variable annuity sales: $2.33 billion

— Did not place in top 20 for fixed annuity sales

16. Protective Life
($3.38 billion)

— Ranked 14th in variable annuity sales: $2.35 billion

— Did not place in top 20 for fixed annuity sales

15. AVIVA
($4.54 billion)

— Did not place in top 20 for variable annuity sales

— Ranked 5th in fixed annuity sales: $4.54 billion

American Equity executives ring the opening bell of the NYSE.

(American Equity executives in 2004 ringing the opening bell of the NYSE.)

14. Pacific Life
($4.98 billion)

— Ranked 12th in variable annuity sales: $3.32 billion

— Ranked 13th in fixed annuity sales: $1.67 billion

13. American Equity Investment Life
($5.09 billion)

— Did not place in top 20 for variable annuity sales

— Ranked 4th in fixed annuity sales: $5.09 billion

AXA CEO Henri de Castries. (Photo: AP)

(AXA CEO Henri de Castries.)

12. AEGON USA
($5.46 billion)

— Ranked 10th in variable annuity sales: $5.25 billion

— Did not place in top 20 for fixed annuity sales

11. RiverSource Life Insurance
($6.98 billion)

— Ranked 9th in variable annuity sales: $6.40 billion

— Did not place in top 20 for fixed annuity sales

10. AXA Equitable
($7.17 billion)

— Ranked 8th in variable annuity sales: $7.10 billion

Did not place in top 20 for fixed annuity sales

Allianz banners. (Photo: AP)

9. New York Life
($8.13 billion)

— Ranked 15th in variable annuity sales: $2.34 billion

— Ranked 3rd in fixed annuity sales: $5.78 billion

8. Nationwide Financial
($8.16 billion)

— Ranked 7th in variable annuity sales: $7.38 billion

— Did not place in top 20 for fixed annuity sales

7. Allianz Life of North America
($10.34 billion)

— Ranked 11th in variable annuity sales: $3.79 billion

— Ranked 2nd in fixed annuity sales: $6.55 billion

TIAA-CREF CEO Roger Ferguson Jr. (Photo: AP)

(TIAA-CREF CEO Roger Ferguson Jr.)

6. Lincoln Financial Group
($12.40 billion)

— Ranked 5th in variable annuity sales: $9.36 billion

— Ranked 6th in fixed annuity sales: $3.04 billion

5. TIAA-CREF
($13.44 billion)

— Ranked 4th in variable annuity sales: $13.44 billion

— Did not place in top 20 for fixed annuity sales

The AIG headquarters in New York. (Photo: AP)

(The AIG headquarters in New York.)

4. AIG Companies
($16.56 billion)

— Ranked 6th in variable annuity sales: $8.01 billion

— Ranked 1st in fixed annuity sales: $8.54 billion

3. Jackson National Life
($19.76 billion)

— Ranked 3rd in variable annuity sales: $17.49 billion

Ranked 9th in fixed annuity sales: $2.26 billion

MetLife Stadium, East Rutherford, N.J. (Photo: AP)

(The MetLife Stadium, home to the Jets and Giants, in East Rutherford, N.J.)

2. Prudential Annuities
($21.33 billion)

— Ranked 2nd in variable annuity sales: $20.24 billion

— Did not place in top 20 for fixed annuity sales

1. MetLife
($30.99 billion)

— Ranked 1st in variable annuity sales: $28.44 billion

— Ranked 8th in fixed annuity sales: $2.55 billion

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Top 10 lists from AdvisorOne:

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