February 10, 2012

Top 7 Richest Stadium Naming Deals by Financial Services Firms

Stadiums and arenas used to be named to match the owners’ outsize egos or for some geographic locale or noble idea, are now named to match the owners’ growing thirst for cash

A Bruins fan outside TD Garden, where the Bruins and Celtics play. (Photo: AP) A Bruins fan outside TD Garden, where the Bruins and Celtics play. (Photo: AP)

In sports, gone are the days when at least a portion of the game was not slathered in money and sponsors. While owners of teams have always tried to make money, the lengths nowadays to which they and the TV networks covering the sport have gone to squeeze out every drop of cash has gotten somewhat ridiculous. There’s the Bud Light Replay, the Chevy Play of the Day, the Little Caesars Pizza Bowl (formerly the Motor City Bowl, which was a pretty cool name and you also knew where it was being played), the Capitol One Bowl was originally the Citrus Bowl and at one point called the Ourhouse.com Florida Citrus Bowl (God forbid they misspelled that one in the sports pages), and on and on. 

The same has occurred with stadiums and arenas, which used to be named to match the owners’ outsize egos or for some geographic locale or noble idea that resonated with fans: Comiskey Park, Wrigley Field, RFK Stadium, Candlestick Park, Boston Garden. So, in that vein AdvisorOne, using some research by the SportsBusiness Journal, gives you the Top 7 Richest Stadium Naming Deals centering only on financial services firms, which are ranked according to average annual payout of the deal.

Prudential Center. (Photo: AP)7)  Prudential Center:  Newark, N.J.

Team: Nets (moving to Brooklyn for 2012-13 season) and Devils

Company:  Prudential Financial

Deal:  $105.3 million, 20 years, $5.26 million/year

Ends in 2027

Bruins fan in outside TD Garden. (Photo: AP)6)  TD Garden: Boston

Team:  Celtics and Bruins

Company:  TD Bank

Deal:  $119.1 million, 20 years, $5.95 million/year

Ends 2025

Lincoln Financial Field. (Photo: AP)5)  Lincoln Financial Field:  Philadelphia

Team:  Eagles

Company:  Lincoln National

Deal:  $139.6 million, 20 years, $6.98 million/year

Ends in 2022

Bank of America Stadium. (Photo: AP)4)  Bank of America Stadium:  Charlotte, N.C.

Team:  Panthers

Company:  Bank of America

Deal:  $140 million, 20 years, $7 million/year

Ends in 2023

JAY-Z, part owner of the Nets, during construction of Barclays Center. (Photo: AP)3)  Barclays Center:  Brooklyn, N.Y.

Team:  Nets (starting in 2012-13 season, from Newark, N.J.)

Company:  Barclays PLC

Deal:  $200 million, 20 years, $10 million/year

Ends in 2032

Citifield in Queens. (Photo: AP)2)  Citi Field:  Queens, N.Y.

Team:  Mets

Company:  Citigroup

Deal:  $400 million, 20 years, $20 million/year

Ends in 2028

MetLife Stadium. (Photo: AP)1)  MetLife Stadium:  East Rutherford, N.J.

Team:  Giants and Jets

Company:  MetLife Insurance

Deal:  $425 million-$625 million, 25 years, $17 million-$20 million/year

Ends in 2036

 

 

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Top 10 lists from AdvisorOne:

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