TD Ameritrade’s Bradley Shifts to Retail as Nally Takes Over RIA Unit

Tom Bradley will take over the role of president of retail distribution from John Bunch as Tom Nally becomes head of TD Ameritrade Institutional

TD Ameritrade President Tom Bradley on Thursday speaking at the company's conference in Orlando. TD Ameritrade President Tom Bradley on Thursday speaking at the company's conference in Orlando.

TD Ameritrade (AMTD) said late Monday that Tom Bradley will become the company’s new president of retail distribution. He will be replaced in his role as head of the RIA business, TD Ameritrade Institutional, by Tom Nally.

John Bunch, president of retail distribution, has resigned his position, effective this coming Friday. Bunch, who had been with the company since 2004, will be taking the top leadership role at an investment advisory firm.

In 2011, Bradley was named one of the 25 most influential people by Investment Advisor magazine, an honor he received in 2004, 2006 and 2009 as well, largely for the role he played overseeing TD Ameritrade Institutional’s relationship with more than 4,000 independent RIAs who custody their assets with the unit.

“Tom Bradley has been a strong member of the TD Ameritrade management team for many years,” said Fred Tomczyk, president and CEO of the company, in a press release. “He has grown TD Ameritrade Institutional into a major player in the fastest-growing segment of financial services by expanding technology and product offerings and putting clients first. I am confident that he will put his broad knowledge base and determined management style to good use within our retail client organization.”

Nally, who has been with the company since 1994, is a 12-year veteran of Bradley’s management team and most recently oversaw the business unit’s sales. He and his team were responsible for developing new RIA relationships and delivering practice management solutions that assist RIAs in achieving their strategic business objectives, according to the company.

“My time spent working for independent RIAs, helping them better serve their clients and create successful practices, and supporting the issues that are important to them on a national scale, has been a joy and a privilege,” said Tom Bradley, in a statement.

Nally will also join the company’s senior operating committee, a group of senior executives that reports to Tomczyk and is responsible for the strategic direction and decision making at the company.

“I can’t be more excited about the future of TD Ameritrade Institutional with someone like Tom Nally at the helm,” Bradley continued. “He, too, has dedicated the better part of his career to advisors – building relationships, putting clients first and always asking how we can better help advisors succeed.”

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