401(k) GPS, an independent RIA based in Brighton, Mich., announced Wednesday it has released a new platform that monitors the portfolios of 401(k) plan participants and makes rebalancing recommendations that coincided with prevailing market conditions.
The service will cost $59 each quarter or $199 for an annual membership. The company says it will provide the investor with a personalized risk profile based on age and the number of years until planned retirement. On a quarterly basis, individual recommendations are given to reallocate the participant’s portfolio based on retirement goals and market expectations. The 401(k) GPS team will monitor positions on a daily basis and will send emergency alerts in periods of extreme volatility.
“We wanted to make it as simple to use as possible,” says Tim Giampetroni, chief research analyst with 401(k) GPS. “The user signs up, fills out a risk profile and investment options which is then incorporated with current market conditions to provide asset allocation and rebalancing recommendations. But we only provide the recommendation; we don’t trade on the client’s behalf. That’s up to them.”
Giampetroni acknowledges that some advisors and financial planning experts might find the ease-of-use and “drive-thru” planning aspect unsettling, but counters that the platform is for those that lack access to quality advice.
“It’s a start in the right direction,” he says. “Typically, it’s not cost-effective for advisors to handle individual 401(k) investors, so plan participants often have no direction. Also, many younger investors might have a house and 401(k), but no other assets that would prompt them to seek out an advisor. 401(k) GPS fills that void.”