National Advisors Trust Adds Envestnet UMA, Trust Officers for RIAs

Conference attendees get peek at new multi-custodian CRM system, AdvisorDesk, too

National Advisors Trust on Tuesday opened its 10th Anniversary Celebration Conference for registered investment advisors (RIAs), in San Francisco. In addition to offering details on its Trust Officer Inside program, the trust company will give attendees a peek at its upcoming AdvisorDesk CRM “multi-custodian platform” and is introducing the Envestnet UMA, “a customizable solution that combines multiple investment products in one account registration,” according to announcements on Tuesday and Wednesday.

The Trust, which is RIA-owned, has a program which helps RIAs market trust services to clients, the Trust Marketing Office (TMO). “The TMO program places a dedicated trust officer in the RIA’s office to implement and manage a trust service marketing program for that firm, to work with advisors and their clients,” according to Tuesday’s release.

The trust company explains that Trust Officer Inside program takes its lead from a 2009 initiative, Trust Representative Office (TRO) that private-labeled trust services for RIA’s clients. That program serves “over 25 private branded TROs in 17 states,” the announcement said.

“The future success of RIAs will be influenced greatly by how well they embrace trusts as a key strategy for their clients,” Ronald Ferguson, CEO of National Advisors Trust, stated in the release on Tuesday.  “Research shows us that $40 trillion in assets will transfer in the next 20 to 25 years. Over $11 trillion will transfer just in the next five years from people who are now 64 to 84 years old.”  Ferguson added, “As a non-competitive trust partner with our 130+ RIA firms that we support, we are doing everything we can to help position these firms to catch as much as possible of that $40 trillion.”

AdvisorDesk

Conference attendees will also get a preview of AdvisorDesk, National Advisors Trust’s integrated CRM system, which “is a multi-custodian platform providing for a robust, rules-based portfolio management capability combined with model-based rebalancing, trading and trade order management,” according to the release.

Envestnet UMA

In a separate announcement, National Advisors Trust said it has added to its platform the Envestnet UMA, calling it “a customizable solution that combines multiple investment products in one account registration.”  

“Integrating Envestnet UMA with National Advisors’ multi-technology platform further expands the options we can provide RIAs in managing their multiple client portfolios from a single, open-architecture platform,” Ferguson stated in the release Wednesday. “Providing RIAs with increased technological efficiencies, such as UMA and a unified technology platform, allows them to utilize technology for many administrative tasks, improving efficiencies and lowering costs. This allows RIAs to focus on client relationships and new business development, rather than non-revenue generating administrative and operational tasks.”

“With Envestnet UMA and the trust company’s custody platform, RIAs can increase productivity, lower fees, reduce time spent on administrative tasks, and ultimately gain more face time with clients and prospects,” said Ferguson.

“For advisors who want to use Envestnet for trust accounts, we can now support that capability through National Advisors Trust’s custody and trust services,” Lori Hardwick, Envestnet’s EVP, Advisory Services, said in the announcement. Hardwick added: “There are great synergies between National Advisors Trust and Envestnet, from our open architecture and unified platform approach to technology, to our client-centric ethos…As a registered investment advisor, we understand the needs of RIAs and believe that Envestnet UMA brings important new abilities to advisors.”

The conference, April 26 – 28, will include sessions on “implementing social media for RIAs, RIA technology platform for the next 10 years, trust-focused RIA strategies, and technology utilization for increased efficiency and scalability.”

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