Daniel Maurer Joins Cetera Network’s Multi-Financial as Senior VP

Former Curian asset manager cites independent channel growth as reason for joining

Brokerage Multi-Financial Securities Corp. announced Tuesday that Daniel W. Maurer has joined the firm as senior vice president of national sales.

Headquartered in Denver, Multi-Financial is a part of the Cetera Financial Group network, which also includes the broker-dealers Financial Network (FNIC) and PrimeVest. Founded in 1981, Multi-Financial provides products and services to about 1,000 financial professionals around the country.

Maurer will be responsible for overseeing practice management and sales and for building stronger relationships with existing advisors.

Prior to joining Multi-Financial, Maurer held positions for nine years with Curian Capital LLC, a third-party asset manager, most recently serving as senior vice president of marketing since 2005. Before that, he served as managing director of financial services at Josepthal & Co., where he was responsible for sales and marketing related to the firm’s investment advisory programs, mutual funds, UITs and insurance products. He received his bachelor’s degree in economics with a minor in business administration from the State University of New York.

 “We are very pleased to welcome Dan to Multi-Financial and are confident that he will be a critical resource for our existing advisors as well as instrumental in attracting new advisors to our team,” said Brett Harrison, Multi-Financial president and CEO, in a statement. “Our mission at Multi-Financial is to assist advisors in building stronger client relationships and helping to grow their business by providing support and guidance every step of the way,”

Maurer said that he is joining the independent channel as it is poised for growth.

“In my experience, the best companies, the most successful companies in this business are those that focus not only on listening to clients, but on delivering,” Maurer said in a statement. “Multi-Financial is one of those companies. The combination of that and the independent-channel momentum makes this a very attractive destination.”

Read more about the Cetera Financial Group’s network at AdvisorOne.com.

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